Cosmetic Armor: Style Analysis, Target Audience, and Store Suggestions

Transmog has been a hit since it launched in Patch 4.3, and it seemed inevitable that armor would eventually find its way to the Blizzard Store, as it finally did last week.

My opinions have gone back and forth on the store helms over the past week. Initially I thought that adding more transmog flexibility was a great idea, then I balked at the prices announced on Tuesday. However, after seeing so many users enthusiastically upload detailed screenshots to Wowhead, I’m thinking that the items have a targeted niche, and I’m just not one of the people intended to ¬†purchase these items.

I want to look at why these helm designs were possibly chosen, explain why I’m not the target audience, and suggest some potential Blizzard Store armor for the future.

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